LIFESTYLE ASIA X SUPERDRY

For the Lifestyle Asia x Superdry campaign, PropAdda engineered a high-octane, industrial-chic set that fuses premium editorial style with rugged British-Japanese streetwear edge. We fabricated a gritty urban environment using distressed corrugated metal panels, neon-lit acrylic cages, and custom matte-black steel grids. Driven by dramatic, high-contrast strobe lighting and vibrant color accents, this raw, high-energy stage delivers a powerful, street-centric backdrop that perfectly spotlights the collection’s iconic outerwear.